Seed Cycling for Hormone Balance: A Whole-Foods Approach That Works

We tend to dismiss fatigue, mood changes, or weight fluctuations as part of life. In reality, these everyday struggles often signal deeper hormonal imbalances. Instead of chasing symptoms with quick fixes, Yasmin Nouri and Kaya Purohit of Beeya Wellness champion a root-based solution: reworking the way we eat through the power of seed cycling and whole foods.

A Personal Mission to Rebalance

Nouri’s own health challenges shaped Beeya’s ethos. When she went off birth control, she experienced what she later identified as “post-birth-control syndrome”—acne, breast tenderness, mood swings, and painful periods. Though a doctor once suggested seed cycling, she dismissed it until Purohit, studying the practice in graduate school, encouraged her to try again.

The impact was undeniable. Over time, seed cycling became central not only to Nouri’s healing but also to Beeya’s mission: giving women tools to understand and rebalance their hormones.

“Our hormones control so many different aspects of our health,” says Nouri. “I didn’t feel like myself a week out of each month—that’s a lot of time when you add it up. Once I realized it was my hormones, and that there was something I could do about it, my whole life changed.”

Breaking the Silence Around Hormonal Health

Despite how common hormone-related symptoms are, the topic still feels taboo. For Nouri and Purohit, education and open dialogue are as vital as the blends themselves.

“Talking about it and talking about our options is empowering,” says Nouri.

“There are so many life stages in which women feel forgotten,” adds Purohit. “Every stage of a woman’s life is equally important and critical in different ways. At the core of it all, we want women to feel their best no matter what life stage they’re in.”

What Is Seed Cycling?

The very name Beeya is rooted in the Sanskrit word bija, meaning seeds. Drawing from Ayurvedic wisdom, seed cycling rotates specific seeds across two phases of the menstrual cycle to help support hormonal balance.

Phase 1: Flax and pumpkin seeds for healthy estrogen levels

Phase 2: Sesame and sunflower seeds for balancing estrogen and progesterone, plus chamomile for gut and mood support, and hemp for protein and healthy fats

The practice can be as simple as adding Beeya’s Phase 1 and Phase 2 blends into recipes—like their magnesium-rich brownie batter bombs, designed to ease mood shifts in perimenopause and menopause.

“Typically, PMS results from too much estrogen in relation to progesterone,” Purohit explains. “Cycling these blends has helped thousands of women regulate their cycles and ease symptoms of PMS, perimenopause, and menopause.”

Why Food First?

Beeya’s philosophy is built on a simple belief: food is information. The nutrients we consume—fats, proteins, fiber—communicate directly with our bodies.

“Health isn’t created in the doctor’s office,” says Purohit. “It’s created in our kitchens, on our farms, our grocery stores, and in our communities. That means we’re not powerless—we can play an active role in our health every single day.”

Recognizing the Signs of Hormonal Imbalance

Hormonal shifts don’t just affect fertility or menopause—they influence everything from mood to metabolism. Acne, anxiety, bloating, brain fog, cravings, low libido, fatigue, hot flashes, insomnia, and weight changes can all point to imbalance.

“Just because symptoms are common doesn’t mean they’re normal,” Purohit stresses.

“We have to be our own advocates,” adds Nouri. “Doctors have limited time to dig into root causes. That’s why we started Beeya—to help women understand that there are other ways to get to the root cause of hormonal imbalances, but it requires a holistic approach.”

A New Conversation About Women’s Health

Hormonal health is not just a medical conversation; it’s a cultural one. By reclaiming the narrative and embracing practices like seed cycling, women are reminding themselves—and the world—that every stage of life deserves vitality, confidence, and care. Beeya’s work signals more than a return to balance; it’s a call to live fully in our bodies, unapologetically, and without compromise.